Speaking with the Wall Street Journal, Verizon Chief Executive Daniel Mead addressed reports of slower than expected Verizon iPhone sales by re-iterating that the launch was the most successful in their history. While he wouldn?t give specific figures prior to their next earnings releases, he said they carefully planned online sales and a staggered rollout to spread out purchasing.
Mr. Mead said more than 60% of iPhone sales occurred online. That heavy activity online contributed to short lines on launch day, which were noted by many news outlets. ?If we had not done online, you would have seen a much different flow in the pictures,? he said. In a few days, the company will double the number of stores that sell the iPhone, going from 4,000 to 8,000.
They also expect Apple to eventually offer an iPhone and iPad that work on their 4G LTE network:
?You?ll see more coming from Apple on LTE,? he said. ?They understand the value proposition of LTE and I feel very confident that they are going to be a part of it.?
AT&T iPhone comes out the same time of year, every year, when contracts are ready for renewal and/or AT&T offers early renewal. The was no cycle for the Verizon iPhone ? unless by pure chance your contract was up or you don?t care about subsidies many people are probably waiting until their next upgrade ? maybe even waiting for iPhone 5.
Perhaps Verizon staggering the availability, doing pre-orders and opening online orders early lowered lineups, but everything about the launch disfavored lines.
We?ll know for sure when the numbers come out, but what?s your hunch?
[WSJ]
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